Mercedes Benz - E-Mobility Campaign (EQE & E-Class)

The Brief:

Mercedes-Benz approached us to create a short commercial highlighting their innovative electric intelligence technology, specifically showcasing the new fully-electric Mercedes EQE alongside the classic Mercedes E-Class. Our goal was to deliver a cinematic story comparing these two vehicles, emphasizing Mercedes’ seamless transition into e-mobility.

Our Approach:

We crafted a narrative around a young couple, each representing a different lifestyle: the husband, a successful executive driving the combustion-engine E-Class, contrasted with his wife, a dynamic entrepreneur embracing the fully-electric EQE.

The storyline captures a day in their lives, beginning together in their home before heading off separately — he to the corporate world, she to the thriving start-up and after work, preparing for their romantic evening together. The commercial elegantly concludes with both cars reuniting in the driveway, symbolizing how Mercedes’ technology bridges traditional luxury with innovative electric mobility.

Production Details:

Despite a tight budget and an ambitious three-day shooting schedule, our highly skilled team delivered exceptional performance. Every single crew member played a critical role — proving teamwork was key to success. High-end cinematic equipment was used to achieve stunning visual quality, ensuring the final product reflected Mercedes-Benz’s premium brand identity.

Results:

Mercedes-Benz was extremely satisfied with the outcome. The commercial was successfully launched mid- 2024 and subsequently broadcasted across all Mercedes-Benz dealerships in Germany. Attending the premiere screening made us incredibly proud, showcasing the effectiveness of teamwork and precise execution under challenging conditions.

Client: Mercedes-Benz Germany

Location: Berlin, Germany

Date: July 2024