Ferrari - SF90 Spec Ad

The Brief:

We set out to create a high-end Spec-Ad for the Ferrari SF90, focusing on its extreme performance, hybrid technology, and aerodynamic design. The goal was to craft a cinematic visual that reflects the power and elegance of Ferrari’s engineering.

Our Approach:

With a three-person videography team and a professional driver, we planned and executed a one-day outdoor shoot in Munich, Germany. The production was designed to highlight the SF90’s aggressive stance, precise handling, and high-speed capabilities. Using dynamic tracking shots, slow-motion details, and fast-paced editing, we aimed to capture both the raw energy and refined aesthetics of the car.

Production Details:

• Location: Munich, Germany

• Crew: Three videographers, one professional driver

• Focus: High-speed action rolling shots, cinematic close-ups, and dynamic motion sequences

• Execution: A blend of precision cinematography and intense, engaging visuals

Results:

• A visually powerful Spec-Ad that captures the essence of the Ferrari SF90

• A production that reinforces our expertise in cinematic automotive storytelling

• A high-quality film that showcases the car’s performance and design

Client: Spec-Ad Project

Location: Munich, Germany

Date: March 2024